{"id":1383,"date":"2012-04-24T22:45:15","date_gmt":"2012-04-24T22:45:15","guid":{"rendered":"https:\/\/www.designswarm.com\/blog\/?p=1383"},"modified":"2012-04-24T22:45:15","modified_gmt":"2012-04-24T22:45:15","slug":"internet-fridgefactor","status":"publish","type":"post","link":"https:\/\/www.designswarm.com\/blog\/2012\/04\/internet-fridgefactor\/","title":{"rendered":"The Internet Fridge Factor"},"content":{"rendered":"<p>A few weeks ago I was invited by <a href=\"http:\/\/london.generalassemb.ly\/education\/\">General Assembly<\/a> to give a talk at the Guardian for one of their <a href=\"http:\/\/www.guardian.co.uk\/guardian-masterclasses\/6\">master classes<\/a> on the digital economy. <\/p>\n<p>That morning, I was reading about <a href=\"http:\/\/en.wikipedia.org\/wiki\/Alan_Kay\">Alan Kay<\/a> and tumblred upon a talk he gave presenting <a href=\"http:\/\/en.wikipedia.org\/wiki\/Ivan_Sutherland\">Ivan Sutherland<\/a>&#8216;s Sketchpad project.<\/p>\n<p><iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/mOZqRJzE8xg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>A simple idea, demoed well. What went wrong? Why isn&#8217;t this included in my version of Illustrator or Autocad? <\/p>\n<p>This reminded me of the Internet Fridge. For the past year, Roo Reynolds has been curating <a href=\"http:\/\/fuckyeahinternetfridge.tumblr.com\/\">a site <\/a>, collecting all Internet Fridge ideas and the latest attempts of large white goods manufacturers to address this venn diagram that simply won&#8217;t stick: Food management and the internet. Brilliant idea, crap implementation over and over again. But the hope lives on. You could say that the same goes for the 1930s Dick Tracy watch which <a href=\"http:\/\/www.youtube.com\/watch?v=iEMsW4FE54Y\">LG tried to launch<\/a> and might come to life with <a href=\"http:\/\/www.getpebble.com\/\">Pebble<\/a>. There is a lot of hope in technology and in other areas of innovation. It can be a useful form of short-sightedness. <\/p>\n<p>So I thought I&#8217;d talk about the <strong>Internet Fridge Factor (IFF)<\/strong> as a shortcut to a series of ideas around innovation:<\/p>\n<p>&#8211; recurring ideas in design<br \/>\n&#8211; ideas that are brilliant but make terrible products<br \/>\n&#8211; ideas that are old, but so good, people keep wanting them to happen no matter what<br \/>\n&#8211; ideas that take forever to come to life<br \/>\n&#8211; ideas that age well (we refer to <a href=\"http:\/\/en.wikipedia.org\/wiki\/Jet_pack\">jetpacks<\/a> almost 100 years after they were first mentioned) and illustrate some parts of our lives haven&#8217;t changed that much<br \/>\n&#8211; ideas where the implementation is always a disappointment because it doesn&#8217;t live up to the hype.<\/p>\n<p>It&#8217;s useful to look at crazy demos through this lens and realise how much of our innovation stems from the inability to admit ideological defeat. I get the feeling robots might come under this category for example. Time will tell I suppose, as usual. <\/p>\n<div style=\"width:425px\" id=\"__ss_12547697\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/designswarm\/castles-clouds-some-ideas-on-the-near-future\" title=\"Castles &amp; Clouds: some ideas on the near future\" target=\"_blank\">Castles &amp; Clouds: some ideas on the near future<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/12547697?rel=0\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more presentations from <a href=\"http:\/\/www.slideshare.net\/designswarm\" target=\"_blank\">Alexandra Deschamps-Sonsino<\/a> <\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago I was invited by General Assembly to give a talk at the Guardian for one of their master classes on the digital economy. That morning, I was reading about Alan Kay and tumblred upon a talk he gave presenting Ivan Sutherland&#8216;s Sketchpad project. A simple idea, demoed well. What went wrong?&hellip; <a class=\"more-link\" href=\"https:\/\/www.designswarm.com\/blog\/2012\/04\/internet-fridgefactor\/\">Continue reading <span class=\"screen-reader-text\">The Internet Fridge Factor<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30],"tags":[],"class_list":["post-1383","post","type-post","status-publish","format-standard","hentry","category-internet-of-things","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p41XhY-mj","_links":{"self":[{"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/posts\/1383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/comments?post=1383"}],"version-history":[{"count":1,"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/posts\/1383\/revisions"}],"predecessor-version":[{"id":1384,"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/posts\/1383\/revisions\/1384"}],"wp:attachment":[{"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/media?parent=1383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/categories?post=1383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designswarm.com\/blog\/wp-json\/wp\/v2\/tags?post=1383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}