designswarm | Alexandra Deschamps-Sonsino | Interaction & Industrial Design

 

Fresh Start (january-march 2005)

The london-based Design Council challenged us to think about preventing obesity in new ways, in order to come up with a service and networked solutions, touch points and a value proposition. I worked with Dave Chiu as well as Haiyan Zhang on this project. We were interested in looking at the network of problems surrounding a person with weight issues and ways to adress it on a long-term basis as opposed to short term solutions which are often the types of ideas proposed to people who wish to lose weight. Could we inbue people with a better understanding and a better control over their lifestyle?

Two friends sign up for the Fresh Start service and make a commitment to cook with each other on a regular basis. On scheduled days, the Fresh Start service delivers to each of their homes a recipe, along with the required ingredients. Each friend receives a recipe with a different half covered. Using communication devices in their kitchens, each friend talks the other through their half of the recipe. At the end of cooking, the friends remove the sticker to reveal the complete recipe.

The Fresh Start service helps people develop healthy food habits they can utilize throughout their lives. By activating existing social networks, the Fresh Start service enables both the cultivation of routine and education through a process of learning by doing.

Links

+ Fresh Start microsite

+ CHI 2006 Paper (1MB pdf)
+ CHI 2006 Poster (3MB pdf)
+ Emergence poster

Presentations & Papers

TechnoGym, Ivrea (Summer 2005)
Design Council,London (August 2005)
CHI06 submissions (Spring 2006)
Emergence poster session, Pittsburgh (September 2006)

fresh start
fresh start
 

Copyright © 2007 Alexandra Deschamps-Sonsino. All rights reserved.